About Joe

Joe PerezJoe Perez, CEO of Marketing Engaged, has been in an executive level marketing capacity since 1997 and is the former Director of Sales and Marketing for Global VIP Traffic; where he was responsible for the creation and implementation of over 300 successful creative web marketing campaigns for various clients. After helping to establish Global VIP Traffic, but having an entrepreneurial spirit, Joe took the years of cultivating relationships with industry specific networks, software development firms and targeted media channels and founded Zealous Marketing – Strategic Web Estate Development. On July 1, 2010, after finding 3 years of success with Zealous, Joe launched his latest venture, interactive web marketing agency, Marketing Engaged.

I am a 13 year veteran web marketer, pioneer in PR Optimization and Search Engine Optimization Expert with well over 15,000 hours of experience and applied methodology. My responsibilities as CEO of Marketing Engaged include consulting clients on social media marketing, seo and pr strategies only after gaining an in-depth understanding of their business model and target market. As the lead strategist for the company, I also double as project manager to ensure that our team is performing at the best of our abilities while quantifying our results for clients on a real-time basis.

Utilizing over 300 algebraic functions in our search engine and pr optimization strategies, our company is able to determine the most effective methods of search engine strategies to reach a much broader range of consumers based on our target marketing.

As an early adopter and perpetual student of social media, I am able to determine the most effective methods of integrating social media platforms to engage our client’s audience – thus the tagline for Marketing Engaged, “We not only create stellar web marketing campaigns, WE ENGAGE YOUR AUDIENCE!”


Joe Perez specializes in the following:

Search Engine Optimization – Having become a student of search engine optimization in 1997, Joe has continued his study in applying his learned methodologies on well over 1,000 websites to date, and is considered to be an SEO Expert.

PR Optimization – As a pioneer of press release optimization, Joe began using search engine optimization strategies in his pr back in 2004. Joe also began building his direct news organization contacts the same year, and currently has a network of over 150,000 targeted news organizations in addition to hundreds of tested pr strategies.

Social Media Marketing – Joe was an early adopter of social media (since the days of Friendster and AOL chat), and one of the first 5,000 users of Twitter who recognized the value of the platform in it’s infancy. Because of his experience and ability to recognize social media strategies that work, Joe is considered to be an expert in conceptualizing/executing effective social media marketing strategies.

Strategic Brand Development – Back in 2007, Joe launched his first company Zealous Marketing that coined the term, “Strategic Web Estate Development” due to the methodology used by Joe in developing brands online. To date, Joe has helped in the development of over 250 successful brands online with at least 20% of those brands going on to become #1 in their niche or targeted industry.

Reputation Management – Joe Perez is considered to be one of the foremost authorities in reputation management, establishing brands in social media, cultivating brand ambassadors and propelling positive messaging/credibility on the web as a whole. Due to his extensive experience in search engine optimization and various search engine tools, Joe is able to not only able to monopolize the first page of search engines (Google, Yahoo, Bing etc..) with targeted information to be disseminated to the public, but also track and monitor real-time brand mentions for cultivation or neutralization.

Joe has been a keynote speaker regarding search engine optimization, social media marketing, conversion forward design and interactive web marketing strategies at various events including the PR Roundtable in 2007, Search Engine Marketing Gala in 2008 and the ASD e-Commerce Convention in 2009.




Comments or questions are welcome.

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Join my Core Group!

I have a group currently of about 20 people who I consider my core group. To this group of folks (all from completely different backgrounds and career fields), I send my newest web projects for engaging feedback on the concept, design, media, apps etc… I rely heavily on this core group of folks as they have proven, time and time again, what the market response would be. This is also a group I share my newfound web tools, special incentives, freebies and new technologies with :)
For the first time ever, I am opening up to allow for a more robust core group of 50-100. By filling out your information below, you will receive a short survey that will help me determine if you would be a good fit for our diverse group. Those who are approved will then be required to sign a non-disclosure agreement as most of my projects are tested by the core group before they hit the open web.